Customer Journey
Hey there, let’s dive into the story! Last December, I tossed an exciting idea to National Highways – let’s cook up their very own content for their social, corporate, in-house, and external channels.
They wondered about the cost-benefit ratio and what it would take. You know, many companies go the DIY route using models and locales that reflect their journey. But usually, they rope in agencies that gather just about everyone and their pet to do the job. Don’t get me wrong, agencies have their place and they’re great for lots of folks. But here’s the twist: National Highways had a tight budget and they weren’t sure what I could bring to the table.
So, I spilled the beans. Having worked with the UK’s top travel company, diving deep into branding and customer journeys, I knew the drill. With their in-house creative squad, we charted the course, aiming straight for the target within their budget.
With the shot list set and the production plan approved, I called in a trustworthy crew I’ve been rockin’ with for a decade in the industry. I personally scouted locations, crafted shot lists, prepped the gear, set up the lighting, and took the director’s chair.
Our dream team included a producer, a snazzy photographer, a drone ace, a runner, and yours truly handling video duties. In just four days, we aced a shoot with a fantastic model family of four.
The result? Over an hour of awesome b-roll footage and a whopping 500+ stunning stills showcasing the highlights of their customer journey. We nailed it by staying agile, being upfront, and collaborating through every challenge and creative decision.
The model family raved about our decision-making prowess, speedy creativity, and how much fun they had. They loved how we connected with their kids, making their job a breeze.
To sum it up, it was a smashing success thanks to the stellar teamwork.
If you think we could sprinkle some magic on your customer journey, give us a shout – we’d love to chat!
Much love
Gav
The team over 4 days and 4 different locations.