I had recently read an article on Apple News about what was changing for google ranking and how its SEO is going to be more about content creation and interaction. Now, unfortunately for me, that is not what I’m good at. I’m firstly no wordsmith and it’s not a naturally or normal thing for me to do. So after reading the article it made me think about my own site and what I could do to improve my own ranking on google.

I checked my ranking through google console and realised that there were a few things that were wrong with my site. Things like keywords, alt text for images, missing links and pages not indexed. It was extremely insightful and slightly worrying. I had updated my website in 2022 and just assumed that the SEO would be fine. Not realising that you have to treat it like a car, oil, water tyre pressures etc. it’s the same for my website, I have to start thinking about constantly checking my pages, images etc and making sure that it’s up to date from an SEO perspective. I had also listened to a podcast about SEO and how you have to run that maintenance check every 6 months, of which I had not done. I removed bad links via google console, asked for pages to be reindexed etc and in roughly two weeks time I should be able to start seeing a difference.

So, we all know that AI has become quite a big thing in the past 6 - 12 months so I thought id ask ChatGPT for what would be the best keywords for my site. Within seconds it gave me insight to what iI should be using. I went through all my images, text fields etc and started to place my keywords for the type of work that I do. Following this maintenance I wanted to see how easy it would be to use ChatGPT to ‘write a blog’. Not that I would use this tool to write my content but it’s amazing to see how easy it is to actually do it. Below is an excerpt from ChatGPT and this is what I wrote in the field

Write a blog post about googles recent changes to SEO and blog writing to improve page positioning on google in a conversational style

Below is what it gave and I will start to take on some of the points below. As you can see, it’s not how I write but it’s scary how good this technology is. As the weeks and months go on I’ll be writing more about my exploits and experiences of what I do.

Much love

Gav

Hey there! Ready to dive into the ever-changing world of SEO? Google has recently rolled out some exciting updates that can turbocharge your blog’s page positioning on the search results. In this blog post, we’ll explore these Google’s recent SEO changes and discuss how you can level up your blog writing to skyrocket your visibility. So, grab a cup of coffee, sit back, and let’s get started!

1. It’s All About User Love:

So, here’s the deal. Google now wants to shower users with the most relevant, high-quality content they crave. To win their hearts (and higher page positions), make sure you understand what users are searching for. Do your keyword research, figure out their needs, and craft blog posts that address those pain points directly. Be their hero!

2. Say Goodbye to Fluff:

Remember the days when stuffing keywords like there’s no tomorrow could get you ranked? Well, that’s ancient history now. Google’s got smarter, my friend. Quality content is the king (and queen!) these days. So, put on your writing hat and create valuable, in-depth blog posts that provide real solutions. No fluff allowed!

3. Be a Trustworthy Authority:

E-A-T is not just for your appetite; it’s for Google’s love too! Expertise, Authoritativeness, and Trustworthiness are Google’s new BFFs. Show off your expertise by highlighting your credentials, experience, and industry knowledge. Cite reputable sources, link to trustworthy websites, and build that credibility to make Google swoon!

4. Make Google’s Heart Race with User Experience:

Google wants its users to have a fabulous time on your blog. So, give ‘em a reason to fall in love! Speed up your site’s loading time, optimize for mobile devices, and make it visually appealing. Put yourself in your readers’ shoes and create a seamless, enjoyable browsing experience. Google will reward you with higher rankings!

5. The Long and Wondrous Journey:

No, we’re not talking about a road trip. We’re talking about long-form, comprehensive content that users adore! Dive deep into a topic, break it down, and provide in-depth insights. Use subheadings, lists, and other formatting tricks to make it easy to consume. Not only will users appreciate it, but Google will too!

6. Featured Snippets: Your Shortcut to Stardom:

Ever seen those cool snippets on top of Google’s search results? Aim for those, my friend! Structure your content to answer common questions directly. Use headings, bullet points, and schema markup to make it snippet-friendly. Get featured, and watch your blog’s visibility soar!

Conclusion:

Congratulations, my fellow blogging enthusiasts! You’ve just unlocked the secrets to Google’s recent SEO changes. Embrace user intent, deliver high-quality content, establish your expertise, create an outstanding user experience, produce long-form gems, and aim for those shiny featured snippets. It’s time to conquer Google’s search rankings and make your blog shine like a star! So, go out there, write with passion, and let your blog’s page positioning reach new heights! Happy blogging!